A local company on a global scale
Who we are today and where it all started
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How it all began
A lot has happened over the years. From our humble beginnings in the year 2000 when we were founded with just 12 employees, to establishing our status as the world’s favourite online gambling company with over 45 million customers.
We are still a private business that now employs more than 4,300 people in our global offices.
Our milestones so far
2000
We were founded in Stoke-on-Trent, UK.
Our founder, Denise Coates CBE, started the company with just 12 employees.
Work began on developing our Sports website.
2001
We launched our first Sports website.
2004
We launched our Games website in Curaçao.
2006
Live Streaming was launched on our website.
2008
We launched our Bingo website.
We became the first company to broadcast live odds on our TV adverts.
We relocated our gaming hub to Gibraltar.
2010
Our first Mobile website was launched.
2011
We Live-Streamed over 18,000 events.
We became the largest private employer in Stoke-on-Trent with 1,900 staff.
2012
We launched our first app.
Denise Coates received a CBE for her services to the community and business.
We launched our website in Australia, Denmark and Spain; and opened two offices in Australia.
2013
We reached over 10 million customers.
2014
We launched Cash Out.
We launched our website in Italy.
We restructured our sports business into a global operating hub in Gibraltar.
2015
Construction started on our bespoke corporate headquarters in Stoke-on-Trent, UK.
2016
We launched our website in Bulgaria and Cyprus.
Our bespoke corporate headquarters in Stoke-on-Trent, UK opened its doors to our staff for the first time.
We opened further offices in Manchester, UK and Sofia, Bulgaria.
2017
We won Operator of the Year at the EGR awards.
2018
We launched our website in Estonia.
We opened an office in Sliema, Malta.
Our dedicated Stoke-on-Trent, UK Training Centre was opened, complementing our overseas training centres.
2019
We launched our website in New Jersey and Sweden.
We opened an operating hub in New Jersey, US.
We have come a long way
Over the years our staff have worked hard to solidify our place as an industry-leading brand that is recognised across the world. The determination of the business and all staff to maintain our status has kept us learning, improving and growing along the way. Our facilities have also adapted over time, from building our bespoke corporate headquarters in Stoke-on-Trent housing over 3,000 members of staff to the multiple global offices we have opened throughout the years. All our offices are designed to support our 24-hour operation and ensure our business runs smoothly and provides staff with the best facilities.
What we have achieved
Best Sports Betting Operator
Number One
8 Consecutive Years
Bookmaker of the Year
5 Consecutive Years
Best Mobile Sports Product
The innovation of our industry-leading products is consistently recognised and we frequently receive awards for our world-class sites and Sports app, which include a range of market-leading features to enhance the customer experience.

We have developed technology that gives control to the customer whether that is creating their own bespoke bet, watching some of the world’s best sports events on their phone or setting limits to better manage their online spending. Our staff work hard to ensure that our users have both a responsible and enjoyable betting experience.
bet365 is really focused on development, both of the Company with all the new ideas and market-leading features that we have, and also of the individual. It ensures the staff are engaged in their roles and constantly learning alongside our fast-pa...
bet365 is really focused on development, both of the Company with all the new ideas and market-leading features that we have, and also of the individual. It ensures the staff are engaged in their roles and constantly learning alongside our fast-paced workload. And I think it shows, both in the quality of our product and the people who work here.
Alison, International Content Deputy Manager
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