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A local company on a global scale

Who we are today and where it all started

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Innovation is at the heart of what we do

Innovation has been in our blood since we invested in the potential of In-Play betting in the early 2000s. Conquering this technical challenge and being at the forefront of the In-Play betting revolution has been fundamental to our success.

Now we are the world's favourite online gambling brand, employing more than 5,000 people and delivering an unrivalled experience to our customers. Being a leader in our field has not stopped us from pushing forward and developing new technologies. We still work every day to continue improving and offering new services.

We build industry-leading features

We provide the highest quality service on the market by building the best features, which push boundaries and continuously improve our user experience.

Cash Out

We were one of the first to offer Cash Out, allowing customers to have control of what their bets return.

Live Streaming

Offering the best service on the market, we stream thousands of global events each year.

Edit Bet

Customers can add, swap or remove selections from a bet, providing flexibility on their bets.

Bet Builder

Customers can create their own personalised bet on any Soccer game.

Match Live

We display real-time updates on a wide range of sports events so customers don’t miss any of the action.

GPS Horse Racing

Racing customers can track their horses in real-time during a race.

User experience is at the forefront of our design

Our platform handles millions of transactions and active users on a daily basis. Our Product Managers and Design teams plan new and improved features to be developed on site and work together to bring them to life. We produce innovative designs by problem solving and prototyping to ensure our users have the best possible experience using our products.

During the years that I have worked at bet365, I have had the chance to learn lots of new skills. It’s important for me to be in an environment where I can improve and this is one of the main reasons I’ve stayed here for so long. Learning how to w...
During the years that I have worked at bet365, I have had the chance to learn lots of new skills. It’s important for me to be in an environment where I can improve and this is one of the main reasons I’ve stayed here for so long. Learning how to write code using HTML, CSS and JavaScript has given me a far greater understanding of UI/UX design.

Sophie, Senior UI/UX Designer

People are the core of our business and our success

Our Technology teams are the best in the industry, driven by our vision to offer the highest standards. In-house teams work to provide the technical advances that enable us to maintain our leading position. The passion and curiosity for how things work that all our Developers share mean we excel at adopting the latest technologies and investigating solutions, which keep us at the top of our game.

Developing skills on the Data Delivery team

After taking up a role within the Data Delivery team I have been able to achieve all of my aspirations and more.
After taking up a role within the Data Delivery team I have been able to achieve all of my aspirations and more. As an experienced developer, I came into bet365 with a good level of knowledge of the software development profession. What I didn’t have was product knowledge and, to my surprise, there is a lot required here! The products supported are complex to allow the high performance required, but I’ve found the team I‘m working in to be very friendly and team members are all very willing to offer any information required. As with any successful department, the team is very busy but they always find the time to talk through any system or solution to allow you to complete tasks as required.

Stephen, Software Developer

We build the best products on the market

Sports

Our Sportsbook product is as fast paced as the sporting events that it serves, with an unrivalled number of markets available for customers.

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Casino

Our Casino product has over 250 of the world’s favourite games, ranging from classic table games to popular slots.

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Poker

We have partnered with iPoker to provide the biggest network of online players and tournaments in the industry.

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Games

We have a huge collection of online games available for our customers, with a wide range of different themes and promotions.

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Bingo

We have exclusive Bingo rooms and promotions, as well as offering customers access to the extensive Playtech Bingo network.

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Slots

Our Slots website has a fantastic mix of the most popular online slots, table and arcade games for our Spanish customers.

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Check out our Technology Blog

Performance Tuning the Go SQL Server Driver

Tuesday October 04 2022
At bet365 we are always looking for opportunities to give back to the golang Open Source community. A recent example of this was improvements to the excellent go-mssqldb driver authored by denisenkom @ https://github.com/denisenkom/go-mssqldb. Whilst we use Riak extensively to under pin our OLTP platform, we also have a large Microsoft SQL Server estate. Typically this has been accessed using Microsoft’s native SQL drivers via ...
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