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A local company on a global scale

Who we are today and where it all started

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How it all began

A lot has happened over the years. From our humble beginnings in the year 2000 when we were founded with just 12 employees, to establishing our status as a leading global online gambling brand with over 90 million customers.

We are still a private business that now employs more than 7,000 people in our global offices.

Our milestones so far

2000

We were founded in Stoke-on-Trent, UK.

Our founder, Denise Coates CBE, started the company with just 12 employees.

Work began on developing our Sports website.

2001

We launched our first Sports website.

2006

Live Streaming was launched on our website.

2008

We launched our Bingo website.

We became the first company to broadcast live odds on our TV adverts.

We relocated our gaming hub to Gibraltar.

2010

Our first Mobile website was launched.

2011

We Live-Streamed over 18,000 events.

We became the largest private employer in Stoke-on-Trent with 1,900 staff.

We opened an office in Sydney, Australia.

2012

We launched our first app.

Denise Coates received a CBE for her services to the community and business.

We launched our website in Australia, Denmark and Spain; and opened an office in Darwin, Australia.

2013

We reached over 10 million customers.

2014

We launched Cash Out.

We launched our website in Italy.

We restructured our sports business into a global operating hub in Gibraltar.

2015

Construction started on our bespoke corporate headquarters in Stoke-on-Trent, UK.

2016

We launched our website in Bulgaria and Cyprus.

Our bespoke corporate headquarters in Stoke-on-Trent, UK opened its doors to our staff for the first time.

We opened further offices in Manchester, UK and Sofia, Bulgaria.

2017

We won Operator of the Year at the EGR awards.

2018

We launched our website in Estonia.

We opened an office in Sliema, Malta.

Our dedicated Stoke-on-Trent, UK Training Centre was opened, complementing our overseas training centres.

2019

We launched our website in New Jersey and Sweden.

We opened an operating hub in New Jersey, US.

2021

We launched our website in Germany and the Netherlands.

Our Casino, Games, Poker and Bingo websites were optimised with a fresh design.

Bet Builder was expanded across more sports, including American Football.

2022

We launched our website in Colorado, Ontario, and Buenos Aires.

We introduced Fantasy Sports and Free Games to the bet365 Sports website.

We opened an office in Bogota, Colombia.

2023

We launched our website in Ohio, Virginia and Iowa.

We have come a long way

Over the years our staff have worked hard to solidify our place as an industry-leading brand that is recognised across the world. The determination of the business and all staff to maintain our status has kept us learning, improving and growing along the way. Our facilities have also adapted over time, from building our bespoke corporate headquarters in Stoke-on-Trent housing over 3,000 members of staff to the multiple global offices we have opened throughout the years. All our offices are designed to support our 24-hour operation and ensure our business runs smoothly and provides staff with the best facilities.

What we have achieved

Best Mobile Sports Product

Bookmaker of the Year

5 Consecutive Years

Number One

10 Consecutive Years

Best Sports Betting Operator

The innovation of our industry-leading products is consistently recognised and we frequently receive awards for our world-class sites and Sports app, which include a range of market-leading features to enhance the customer experience.
We have developed technology that gives control to the customer whether that is creating their own bespoke bet, watching some of the world’s best sports events on their phone or setting limits to better manage their online spending. Our staff work hard to ensure that our users have both a responsible and enjoyable betting experience.

Learn about our Innovation
bet365 is really focused on development, both of the Company with all the new ideas and market-leading features that we have, and also of the individual. It ensures the staff are engaged in their roles and constantly learning alongside our fast-pa...
bet365 is really focused on development, both of the Company with all the new ideas and market-leading features that we have, and also of the individual. It ensures the staff are engaged in their roles and constantly learning alongside our fast-paced workload. And I think it shows, both in the quality of our product and the people who work here.

Alison, Marketing Analyst (Sports and Betting News)

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