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A lot has happened over the years. From our humble beginnings in the year 2000 when we were founded with just 12 employees, to establishing our status as a leading global online gambling brand with over 90 million customers.
We are still a private business that now employs more than 7,000 people in our global offices.
Our founder, Denise Coates CBE, started the company with just 12 employees.
Work began on developing our Sports website.
We became the first company to broadcast live odds on our TV adverts.
We relocated our gaming hub to Gibraltar.
We became the largest private employer in Stoke-on-Trent with 1,900 staff.
We opened an office in Sydney, Australia.
Denise Coates received a CBE for her services to the community and business.
We launched our website in Australia, Denmark and Spain; and opened an office in Darwin, Australia.
We launched our website in Italy.
We restructured our sports business into a global operating hub in Gibraltar.
Our bespoke corporate headquarters in Stoke-on-Trent, UK opened its doors to our staff for the first time.
We opened further offices in Manchester, UK and Sofia, Bulgaria.
We opened an office in Sliema, Malta.
Our dedicated Stoke-on-Trent, UK Training Centre was opened, complementing our overseas training centres.
We opened an operating hub in New Jersey, US.
Our Casino, Games, Poker and Bingo websites were optimised with a fresh design.
Bet Builder was expanded across more sports, including American Football.
We introduced Fantasy Sports and Free Games to the bet365 Sports website.
We opened an office in Bogota, Colombia.
Over the years our staff have worked hard to solidify our place as an industry-leading brand that is recognised across the world. The determination of the business and all staff to maintain our status has kept us learning, improving and growing along the way. Our facilities have also adapted over time, from building our bespoke corporate headquarters in Stoke-on-Trent housing over 3,000 members of staff to the multiple global offices we have opened throughout the years. All our offices are designed to support our 24-hour operation and ensure our business runs smoothly and provides staff with the best facilities.
The innovation of our industry-leading products is consistently recognised and we frequently receive awards for our world-class sites and Sports app, which include a range of market-leading features to enhance the customer experience.
We have developed technology that gives control to the customer whether that is creating their own bespoke bet, watching some of the world’s best sports events on their phone or setting limits to better manage their online spending. Our staff work hard to ensure that our users have both a responsible and enjoyable betting experience.
bet365 is really focused on development, both of the Company with all the new ideas and market-leading features that we have, and also of the individual. It ensures the staff are engaged in their roles and constantly learning alongside our fast-pa...
bet365 is really focused on development, both of the Company with all the new ideas and market-leading features that we have, and also of the individual. It ensures the staff are engaged in their roles and constantly learning alongside our fast-paced workload. And I think it shows, both in the quality of our product and the people who work here.
Alison, Marketing Analyst (Sports and Betting News)