Planning and co-ordinating promotional campaigns from concept through to launch and post evaluation.
Reporting on campaign performance; extracting key insights in a clear and concise format.
Adopting a data driven approach and monitoring customer behaviours to optimise promotions.
Testing user journeys and using backoffice systems; ensuring CRM is delivered to the highest standard.
Identifying key areas and gaps to help drive improvements and bring about change.
Maintaining and proactively improving own product, promotional and tool knowledge.
Ensuring promotions adhere to quality standards and within regulatory frameworks.
Monitoring competitor trends and best practices, ensuring all promotions are competitive.
Building and maintaining effective relationships with key stakeholders.
Working closely and collaborating with a team to ensure the department objectives are met.