Developing the Data Analysis team’s capabilities for customer analytics in terms of both infrastructure and skills.
Advocating a data driven approach to problem solving.
Working alongside Data Analysts, suggesting models and practice that improve business processes and decision making.
Leveraging analytical tools to maximise insight from our customer data.
Working with business stakeholders to identify requirements.
Designing relevant experiments and developing innovative and effective approaches to solve practical problems.
Communicating results and methodologies in an effective and concise manner.
Applying advanced statistical and predictive modelling techniques to build, maintain and improve marketing campaigns (e.g. players’ retention and reactivation programmes) and over KPIs performance.
Identifying and suggesting training to further develop the Data Analysis team’s skill set.