Developing accurate and efficient data processes to deliver reports to various parts of the business.
Monitoring and providing insights on player activities and behaviours.
Identifying underperforming areas and being part of the development and implementation of improvements.
Applying statistical techniques to model and predict customer behaviours.
Analysing, providing insight and proposing optimised solutions for all player marketing activities including conversion, promotions, retention and reactivation programs.
Developing and generating tools and reports to monitor campaigns and KPI performance.
Responding to and delivering data driven solutions led by business requests as made by our operations teams.