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Senior CRM Coordinator (Sports)

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Full Time

Closes 20/12/23


Full Time

Closes 20/12/23

Who we are looking for

A Senior CRM Coordinator (Sports) who will be responsible for the strategic planning and execution of Sport CRM initiatives within specific territories whilst providing insights to optimise future campaigns and improve the customer experience.

We are keen to welcome candidates for the role of Senior CRM Coordinator (Sports) based in our Malta office. As a Senior CRM Coordinator (Sports) you will work closely with senior management to support the short and long term objectives of the department.

You should be able to operate independently but have a team player attitude and demonstrate a flexible and adaptable working style that responds quickly and efficiently under pressure.

The role requires building CRM roadmaps that includes strategic plans across multiple territories; ensuring localised, industry and marketing-focused best practices are applied whilst adhering to all relevant regulatory and marketing standards.

The ideal candidate will be a self-starter who is comfortable with analysing data and learning complex systems. The candidate will have a passion for sports and an understanding of customer lifecycles including a knowledge of the promotions that appeal to our customers.

Preferred skills and experience

Excellent organisation, prioritisation skills with an outstanding attention to detail and the ability to work in a high-pressure, fast-paced environment.
Passion for sports (specifically those popular in Europe) and have an understanding of the kind of promotions that appeal to, and drive engagement with, customers based in the territory.
Understanding of sports betting mechanics, promotions and KPIs is a must.
Comfortable and experienced in using CRM tools; Customer Data and Engagement Platforms.
Previous experience with CDP platforms such as OptiMove, Salesforce, MS Dynamics would be an advantage.
Strong numerical and analytical skills, with the ability to use a range of data insights and sources.
Strategic mindset with the ability to prioritise CRM roadmaps in a structured way.
Results driven with the desire to test, re-evaluate, optimise, and test again.
Leading by example to demonstrate qualities of a strong team player.
Demonstrating resilience, enthusiasm and a can do attitude in the face of change.
Exceptional communication and interpersonal skills.
Ability to handle confidential and privileged information with sensitivity.

Main Responsibilities

Designing, building and executing campaigns plans to engage customers.
Ensuring all Sports CRM activities adhere to quality standards, regulation and brand guidelines.
Analysing campaign performance and clearly articulating insight into how to improve engagement.
Identifying knowledge, process and promotional gaps and implementing workable solutions.
Working with management to establish and achieve the objectives of the department.
Maintaining expertise of departmental systems and processes, and guiding others on how to best use new and existing CRM tools.
Collaborating closely with stakeholders to meet the needs of the department and the Company.
Recognising commercial opportunities, gathering and analysing key information prior to making a commercial decision.
Monitoring industry best practices and competitor trends to ensure CRM is delivered to the highest standard.
Encouraging a data driven culture within the team and monitoring customer behaviours to optimise performance.

Want to become part of the team?

The benefits of working with us

Bonus Schemes

Recognition for your performance and hard work.

Company Pension

Preparing you for later life with a top pension.

Employee Assistance Programme

Supporting the wellbeing of you and your family.

Employee Discount Programme

An exclusive programme with opportunities to save money with hundreds of retailers.

Eye Care

In a digital world, we help take care of your vision.

Health Insurance

Reassurance for your health and wellbeing.

Life Assurance

Peace of mind for your family in any eventuality.

Life Events and Long Service

To celebrate your big occasions, dedication and hard work.

Still not found what you're looking for?

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