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CRM Country Lead Sports (UK/IRL)
Marketing
GIBRALTAR
As CRM Country Lead, you will be responsible for developing and implementing CRM strategies to drive customer engagement, retention and loyalty for customers in UK and Ireland. Your primary focus will be on optimising the customer journey, shaping the future of customer engagement and enhancing the overall experience for customers.
Full Time
Closes
31/07/2025
A CRM Country Lead who will be responsible for the strategic planning and execution of Sport CRM initiatives within UK/Ireland, whilst providing insights to optimise future campaigns and improve the customer experience.
We are keen to welcome candidates for the role of CRM Country Lead based in our Gibraltar office. As a CRM Country Lead you will be reporting to the CRM Manager (Sports) and work closely with senior management to support the short and long term objectives of the department.
You should be able to operate independently but have a team player attitude and demonstrate a flexible and adaptable working style that responds quickly and efficiently under pressure.
The ideal candidate will be a self-starter who is comfortable with analysing data and learning complex systems. The candidate will have a passion for sports and an understanding of customer lifecycles including a knowledge of the promotions that appeal to our customers.
We are keen to welcome candidates for the role of CRM Country Lead based in our Gibraltar office. As a CRM Country Lead you will be reporting to the CRM Manager (Sports) and work closely with senior management to support the short and long term objectives of the department.
You should be able to operate independently but have a team player attitude and demonstrate a flexible and adaptable working style that responds quickly and efficiently under pressure.
The ideal candidate will be a self-starter who is comfortable with analysing data and learning complex systems. The candidate will have a passion for sports and an understanding of customer lifecycles including a knowledge of the promotions that appeal to our customers.
Preferred skills and experience
- At least 2 years of CRM experience in a senior/similar role (or within CX/Marketing).
- Excellent knowledge of CRM (CDPs/CEPs), Project Management and Business Intelligence Platforms.
- Passion for a variety of popular sports in UK/IRL and an understanding of CX strategies that appeal to, and drive engagement with sports customers.
- Outstanding analytical skills; and comfortable using data and customer insights to drive results.
- Strong knowledge of the iGaming industry; understanding of the main competitors, as well as experience in managing CRM and promotions across Gaming or Sportsbook.
- Proven track record of delivering growth through promotion and retention strategies.
What you will do
- Developing and implementing tailored CRM and promotional strategies aligned with company values and vision.
- Guiding and training CRM Coordinators in executing campaign initiatives effectively.
- Ensuring compliance and quality of campaigns before launch.
- Leading internal communications and coordination among stakeholders for campaign execution.
- Establishing and monitoring KPIs to gauge campaign success and enhance customer experiences.
- Managing bonus budgets and engagement KPIs for territories based on data-driven insights.
- Analysing customer data and behaviour to optimise future campaigns.
- Presenting comprehensive reports and insights to senior stakeholders.
- Advocating for efficient use of Customer Data and Execution Platforms.
- Conducting competitor research to improve customer communication strategies.
Life at bet365
We are unique global operator with passion and drive to be the best in our industry. People are our superpower and we will support you to be the best you can be.
We believe in the power of diverse perspectives and strive for our workplace to be inclusive and welcoming for all.
We believe in the power of diverse perspectives and strive for our workplace to be inclusive and welcoming for all.
Application
CRM Country Lead Sports (UK/IRL)
Contact Information
Application
CRM Country Lead Sports (UK/IRL)
Your application has been sent
Your application has been sent. We will be in touch soon with the next steps. Thanks for choosing us in becoming part of our team.
Step 1
Applied
Step2
Interviews
Step 3
Decision
