Operations & Marketing

Ensuring an unparalleled service to all bet365 customers worldwide.

With over 22 million customers in 200 different countries, bet365 provides a market-leading service which is continually evolving to ensure it stays ahead of all its competitors.

Each and every department within Operations and Marketing plays a crucial role in achieving bet365's vision. As the company continues to expand, so does the opportunity to be a part of something bigger and better.

Using ground-breaking technology and state-of-the-art facilities, bet365's dedicated in-house teams are all focused on achieving the best possible experience for every single one of its Vegas, Sports, Casino, Games, Poker and Bingo customers.

Design & Publishing+

The Design and Publishing team is responsible for designing, creating and building engaging, unique content for bet365's Casino, Games, Poker and Bingo sites. Using bespoke Content Management Systems - and working closely with key stakeholders across the business - this team is at the forefront of helping to maintain bet365's rapid growth and success.

Sports Content+

The Sports Content department plays an integral role in promoting bet365's fantastic sports promotions, including writing, producing and distributing all of the exclusive customer marketing materials. In addition, they also build, maintain and update the market leading Sports Extra site.

International Content+

As a global market leader with a site available in more than 200 different countries and 18 languages. The International Content department is at the heart of bet365's success. The team plays a pivotal role in ensuring all customers across the world receive the same rich experience no matter where they are, or which language they are viewing any of its fantastic sites in.

Marketing And Affiliates+

bet365's Affiliate programme has been recognised as the best in the business. At the iGaming Business Affiliate Awards 2012, bet365 won Best Overall Affiliate Programme and Best Overall Affiliate Manager, following on from similar success at the 2011 ceremony. The team's great successes are due to the ability to build strong and lasting relationships with a wide variety of Affiliates around the world.

English Customer Services+

bet365 prides itself on providing the best level of Customer Service anywhere in the industry. With the latest technology and market leading in-house training facilities, each and every advisor in the Customer Service team is fully equipped to help with any query, whether over the phone, via email, web message or Live Chat.

Multi-Lingual Customer Services+

A key part of our success are the 200 different countries our customers come from. Obviously an international business like this requires support staff to communicate in all the languages we offer on site. As part of our Multi-Lingual Customer Service team, bet365 employs native speakers in all 18 languages, providing customer support 24 hours a day, 365 days a year.


Telebet provides the perfect solution for those customers who prefer interacting with a person rather than using bet365's online facility. This also allows the Telebet team to build and maintain strong relationships with its customers, who keep coming back due to the fast, friendly and professional service they receive.

Sports Support+

The Sports Support team is a reference point for customers who may have a query about a bet they have placed. Employees will endeavour to resolve all issues, whether these are related to settlements or queries about specific markets. They ensure the customer is fully informed of how all decisions are made.

Key Accounts+

This team has the sole responsibility of maintaining and growing relationships with some of bet365's most important customers. They work closely with individual account holders and provide a customer experience which is second-to-none in the industry.

Fraud and Risk Management+

The Fraud and Risk Management team provides an invaluable service to bet365, ensuring all customers can enjoy a safe and reliable site. They will raise issues concerning suspicious behaviour and have the power to suspend accounts, in order to undertake in-depth investigations into any matters they believe could provide a possible risk.

Payments And Verification+

The Payments and Verification departments play an important role in ensuring customer information is compliant with all rules and regulations. They closely monitor customer information and data to certify age and identity, as well as making sure there are no risks of fraudulent activity. This team can work closely with Fraud and Risk Management if any issues arise.

Human Resources+

The Human Resources team has a direct and constant relationship with existing employees, as well as having the first interactions with new employees. The team covers all aspects of the working environment, from recruitment to development, and is integral to helping bet365 create its strategic objectives for the future.

Training Department+

bet365 owns a dedicated training centre in Staffordshire where all employees are able to undertake a range of internal courses to assist them in their roles. Our training department organises these courses, working with managers throughout the business to ensure their staff receive the best possible training.

Gaming Departments+

The Casino, Games, Poker and Bingo departments are all responsible for the continued growth of their individual sites. The teams will invent new and exciting initiatives to boost customers' enjoyment and ensure bet365's gaming brand remains above all others. Each of these departments works closely with a wide variety of others in the business. They are always at the forefront of making the customer experience one which is unrivalled.