About Us

Our Milestones

  • 2000
    2001
    • bet365 was founded by Denise Coates CBE, with 12 employees

  • 2000
    2001
    2002
    • Our first Sports Betting website went live, in English only

  • 2001
    2002
    2003
    • The first bet365 Download Casino was released

  • 2002
    2003
    2004
    • Over £370 million was taken in Sports wagers

  • 2003
    2004
    2005
    • Games at bet365 was born with three Fixed Odds Games

    • Our first Poker Client was released

  • 2004
    2005
    2006
    • The site was translated into a further eight languages: Spanish, German, Italian, Danish, Swedish, Norwegian, Traditional Chinese and Simplified Chinese

  • 2005
    2006
    2007
    • The Poker Client was launched in all supported languages

    • bet365's Live Streaming Service was launched

  • 2006
    2007
    2008
    • Greek, Bulgarian, Romanian, Portuguese and Polish sites were released

    • bet365 streamed over 1,000 events via its Live Streaming Service

  • 2007
    2008
    2009
    • The Group continued to grow to employ over 600 people

    • Stoke City FC, owned by bet365, promoted to the Premier League

    • Bingo at bet365 was launched, with a supporting TV advertised campaign

    • bet365 become the first company in the UK to broadcast TV featuring Live Odds

  • 2008
    2009
    2010
    • We launched our Czech, Hungarian and Slovakian sites

    • bet365 came seventh in The Sunday Times Top Track 100

    • In just over a year, the workforce grew by 50%, to more than 900 people

    • Financials betting was launched, allowing customers to place bets on various financial markets

  • 2009
    2010
    2011
    • bet365 came third in The Sunday Times Profit Track 100

    • bet365 won Operator Of The Year, Casino Operator Of The Year and Website Performance Of The Year at the eGaming Review Awards

    • £5.4 billion was taken in Sports wagers

    • Our Live Streaming Service showed over 10,000 events

    • The mobile site, built entirely in-house in 17 different languages, was released. The site was designed to work on just about every WAP-enabled handset

  • 2010
    2011
    2012
    • The fourth version of our In-Play service was released

    • The Live Streaming Service showed over 18,000 events, making bet365 one of the largest Sports Content providers on the Internet

    • The Group continued to grow, employing over 1,900 staff, making bet365 the largest private employer in Stoke-on-Trent

    • A high-end mobile site was launched, in 17 different languages, optimised for iPhone, Android and other smartphones and tablets

    • Games at bet365 now had over 260 different games

  • 2011
    2012
    2013
    • More than £12 billion was taken in Sports wagers

    • Re-launched Bingo website to coincide with sponsorship of Emmerdale on ITV

    • Launched Native iPhone application in iTunes

    • Launched Licensed and Regulated websites in Denmark, Spain and Australia

    • Denise Coates received a CBE in the 2012 Queen's new year honours list for services to the community and business

  • 2012
    2013
    • Record revenues with total group gross revenue approaching £1 billion.

    • Total number of bet365 customers went past the 10 million mark.

    • Version 6 of our In-Play product was released.

    • bet365 broadcast over 50,000 live events

    • The group now employ over 2,500 staff worldwide and plans were announced to construct a new headquarters in Stoke-on-Trent with capacity for over 2,800 employees.