One of the World's largest online gambling groups.

Still a family-run business with offices around the world, including Gibraltar, Malta, Stoke-on-Trent, Manchester, Bulgaria, Sydney and Darwin. bet365 are one of the largest privately owned companies in the UK.

It's about being the best

Founded in 2000 in North Staffordshire, we are the world's largest online sports betting company with over 22 million customers worldwide. We employ more than 3,500 people and are one of the largest private companies in the UK.

Through the vision and determination of bet365's founder, Denise Coates CBE, the business has grown and evolved rapidly, focusing on the following key areas.

Innovation and Technology

Innovation continues to be the lifeblood of our business. Our team of developers work in-house to provide the technological advances that enable us to keep ahead of the competition. For instance, bet365 led the way in TV advertising by being the first UK company to display live prices during half-time breaks. We provide a market leading In-Play product, offering more markets on more sports than anyone else, ranging from Soccer and Tennis to Beach Volleyball. Above all, we believe that giving our staff the freedom to innovate is key to our success.

A Trusted Name

From a marketing perspective, bet365 is an instantly recognisable and trusted brand, both in the UK and across the rest of the world. In addition to our cutting-edge half-time adverts, we have also invested heavily in promoting our Bingo and Casino products.

Customer Service

Another aspect of our continued success is the focus on our customers. We pride ourselves on providing first class customer service wherever they are in the world. We employ an excellent Customer Service team to assist in all of the 18 languages that we offer.

Awards and Recognition

bet365 claimed the prestigious Operator of the Year and Mobile Sports Product accolades at the 2017 eGaming Review Awards and secured top spot for the eighth year running in the eGaming Review's Annual Power 50 for 2017.



  • EGR Awards 2011, 2012, 2013, 2014, 2016In-Play Sports Operator of the Year
  • EGR Awards 2011, 2013, 2014, 2015, 2016Sports Betting Operator of the Year
  • EGR Awards 2010, 2017Operator of the Year
  • EGR Awards 2017Mobile Sports Product
  • EGR Awards 2010Best Website Performance